Case Study

Motorola

We were intimately involved with the launch of new Motorola products and services in the UK market.

This was done by successful delivery of product, negotiation skills, sales and customer service training to the huge team of Motorola Field Ambassadors (MotoAgents) that went out into the retail sector and advised, trained and marketed the new range of Motorola products in the UK.

The main focus was the launch of the Razr V1 Mobile Phone which became the most successful Motorola product in the company’s history thanks in part to the training delivered by us.

We trained and prepared all the Motoagents for each of the retailers they would be visiting in the UK to inform and train them on the Razr and other Motorola products.

We delivered the training over 5 days and ensured that the Motoagents knew how to build relationships with the Telecoms Retailers Managers and staff with a different style needed for each type of store.

Other areas covered for the Motoagents were:

Motorola History and heritage

Motoagent Retail Best Practice Checklist

Getting To Know The Retailer

Supply Chain and Sell Through

Influencing The Thinking Customer In-Store

Influencing The Retailer Manager

In-Call Activity and Appointment Making

Training The Store Staff on the Benefits of the Razr and other Motorola Phones and Accessories